Form A/B Testing Tool | Improve Form Conversions |Formstack

Capture more leads and data

Just a few simple changes to your form can affect conversion rates. To help you make the right decisions, our A/B Testing tool lets you test form elements against each other to see which performs best. Test questions, buttons, design, and more!

Get better form results

Create two form versions without needing a single line of code. With our A/B Testing tool, you can automatically test form elements to see what impacts conversions the most.

Easy

Quickly duplicate your form and use our intuitive drag-and-drop builder to easily make changes for testing.

Powerful

Get impactful insights through analytics. One tab houses all your form data, making it simple to compare results.

Insightful

Do certain colors impact conversions? What about button copy? Form length? Find out the answers!

How It Works

Start A/B testing forms quickly

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Step 1: This powerful feature is part of our Conversion Kit. If not part of your plan, navigate to Settings > Plugins > Conversion Kit to start a free 7-day trial.

Step 2: Once enabled, navigate to the Conversion Kit menu at the top and select Add next to A/B Testing. Name your B variant to create the test. Modify your B variant by tweaking any element.

Step 3: You can toggle between versions using the drop-down menu at the top. Once version B is built, your test is active! Form results can be easily compared by clicking on the A/B Testing tab at the top.

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To learn more about setup, please read this help article.

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